PERSONAL BRAND
Introduction
Your Personal Brand is the powerful, clear, positive idea that comes to mind whenever other people think of you. It’s what you stand for the values,,abilities and actions that others associate with you. It’s a professional alter ego designed for the purpose of influencing how others perceive you, and turning that perception into opportunity. It does this by telling your audience three things
Who you are
What you do
What makes you different, or how you create value for your target,market
Delivering your brand clearly and consistently will create a memorable experience in the minds of those you interact with and can open doors to new opportunities
But do you know how social media can create or destroy your PERSONAL BRAND even your professional
Episode 1
How you represent your self on the internet and in social media forms the impression people have about you.If somebody was to search for you,find your social media profiles and see statements you had made that appeared to be bullying or homophobic,racist ect,they would form an impression about you.The impression that they form might be the wrong impression but by that stage it would be too late.In this article you will learn how to identify your personal brand to make sure the impression your social media activity gives people is the correct one.Once you have understood your personal brand you can make sure everything you do on social media is based round yor brand,because the world now is like a village if you misuse social media can be a strong point for your competitors at future to criticize you.
Why Personal Brand?
You have heard people prefer a certain products than other,have you asked yourself why?It is because the brand of these business is integral to their markreting ,their customer services and every interaction they have with you.In the world of social media ,they need to monitor comments about their brand so that they can address any potential issues which harm their business and highlight any positive feedback.Social media is so instant that it is very easy for a brand to be significantly harmed,if a comment made is not replied to or handled well.If you want to find out about a brand searching for the business on social media allows you to see what the business has said,but perhaps more importantly,what others have said about the business/Brand.
But this is all about business what has this got to do with you personal brand?
A personal brand is the way that you present yourself on social media and before the way other people see you.In your offline life,you are probably concious of how you appear to others.It is likely to matter to you whether you are seen to be helpful,polite or community spirited.This is all part of your personal brand and needs to continue into offline.How you look also forms part of your brand Many people care how they look at interviews for example.As Jeff Bezos,the founder of amazon once said:’Your brand is what people say abaout you when you are not in the room.
Have you searched for yourself on the internet?It can be an interesting exercise to find out what is already out there about you and how look to others .How are you currently represented on the internet and is it correct?This exercise works best if you don’t have common name or the same name as a celebrity.
Unless you think beforehand about how you want to be seen oline ,it is easy to react and reply or comment in the instant world of social media and say or do something which does not represent your brand .You should spend time defining your personal brand in your head so your clear in your own mind how you want to appear to others and hence how you should look and behave on the internet and in the world of social media.
It will continue.....................................
Refferance
Thomas.M,2003.Using social media for personal gain
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