PERSONAL BRAND
Episode 2
What is your Personal Brand?
So as you have seen a personal brand is all about presenting who you aare and what you stand for.Apowerful personal brand has to be authentic because you and others need to believe in it.Iam not suggesting you develop an altl ego the idea is to understand more about you really are.You personal brand should be based on your values,your skills ,your goals your personality,how you look,what you say and do, the way you look out for other people and your vision because as I have said the future depend on how you behave currently.
Once you have understood your personal brand ,you should live your brand both online and offline.It will become clear to others what your brand is about and you will be able to attract the people you want to communicate with on a personal and proffesional level
If you are looking for work understand how to represent your self on social media and being self aware of the consequences of not representing your personal brand will assit you in finding work with the right employer.There are many stories of people who have been shortlisted for ,or even offered o job only to say something on social media that is perhaps out of character but destorys their personal brand and ends up with them not getting the job or loose the job as happened recently to a certain police who was fired after misbehaved on social media in short we have to understand that whatever we comment,like share or poston social media it has great impact on our future
If you are not looking for work you may already be employed or self employed your personal brand is atill important.Without first thinking it through,you may misrepresent yourself and /or your employer,resulting in disciplinary action or worse
If you intend to use social media purely as alistening tool,you should still undestand your personal brand to know what to listen for.If you plan to use socila media only for personal communications don’t assume that your updates or profiles cab never be traced.Unless you are very careful,it is unlikely that you will be to stay completely hidden.It is amazing what appears when searching for email addres rather than a name as soon as you connect with others,your updates may e seen by your friend
We will see what made your personal Brand in the coming episode
It will continue.....................................
Refferance
Thomas.M,2003.Using social media for personal gain
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